article thumbnail

3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Adobe Experience Cloud Blog

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Traditional direct mail campaigns usually targeted a large number of individuals with the same piece of communication.

article thumbnail

Demystifying Direct Mail Attribution: Track & Report Results, for Real!

DirectMail2.0

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Core Functionalities for Multi-Channel Marketing

Adobe Experience Cloud Blog

through SMS text, email, and even direct mail). Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels: 1. Audience Management.

article thumbnail

DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What

DirectMail2.0

May 7, 2024 — Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! The acquisition of Who’s Mailing What! We’re currently building an AI and machine learning direct mail database, DM20.ai,

article thumbnail

The data disconnect: Why understanding your data landscape matters more than ever

Martech

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Are there certain types of contacts or accounts that should never be marketed to? Decide whether or not each label should sync to your marketing technologies.

article thumbnail

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. In contrast, old firms are still sending generically targeted direct mail.

article thumbnail

Back to Basics: What is Marketing Automation and Why Do I Need It Now?

Adobe Experience Cloud Blog

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. The Cold Hard Facts.