Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. In contrast, old firms are still sending generically targeted direct mail.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. The Cold Hard Facts.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail. Snapshot: Marketing automation. Click here to download! Product overview.

Marketing Automation Platform 131

Marketing Automation Platform CRM Direct Mail Price 131

Adobe Experience Cloud Blog

JUNE 24, 2015

As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . The Truth About Targeting.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

MARCH 7, 2013

Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. But with the real-time capabilities of a marketing automation platform, you can send content at the right time, when the customer can use it. Nobody loves that. It keeps unwanted sales calls away.

Direct Mail 134

Direct Mail Marketing Marketers Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact? With a good marketing automation platform, we can start looking at our programs the same way Billy looked at his players.

Direct Mail 113

Direct Mail Marketing Automation Platform Marketing Marketers 113

Martech

SEPTEMBER 24, 2021

A wide variety of ABM tools are available to automate and execute ABM strategies. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. B2B marketers must increasingly engage target accounts on multiple channels with highly customized and consistent ABM programs.

Direct Mail 133

Direct Mail Marketing Marketers Analytics 133

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. Does the tool measure account engagement?

Direct Mail 129

Direct Mail Customer Acquisition Marketing Automation Platform CRM 129

Martech

MAY 9, 2023

Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 122

Outbound Marketing Telemarketing B2C Direct Mail 122

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 109

Direct Mail CRM Marketing Automation Platform Email Marketing 109

DirectMail2.0

DECEMBER 7, 2023

“It’s now 100% essential to combine digital with your direct mail. If you are not doing an omnichannel digital campaign with your direct mail, you are doing a disservice to your client,” explains Brad Kugler, CEO-Co-Founder of DirectMail2.0. You have to be on all channels. About DirectMail2.0 DirectMail2.0

Direct Mail 52

Direct Mail Marketing Automation Platform Promotion Advertising 52

Adobe Experience Cloud Blog

APRIL 11, 2016

20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. The role of the B2B marketer has shifted from supporting sales to owning a substantial portion of the buyer’s journey.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

JUNE 27, 2016

In ABM, since the focus is on a specific set of accounts, marketing efforts are outbound and personalized, tailoring specific content to those targets. Some examples include direct mail, database emails, and calling campaigns. However, there are specific tools that you need to implement and carry out ABM effectively.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

DirectMail2.0

FEBRUARY 26, 2024

our sole purpose here in this organization is to make direct mail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make direct mail the most effective form of marketing. There’s a lot of budget that’s being lost to digital marketing.

Direct Mail 52

Direct Mail Education Whitepaper Management 52

Adobe Experience Cloud Blog

MARCH 14, 2016

Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. You can do this through a targeted email campaign or by asking sales to send personal invitations. How will you qualify referred leads?

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Instead, businesses need to invest in a fully agile marketing mix incorporating “difference-making” automation technology and insight-driven communication channels.

Marketing Mix 67

Marketing Mix Direct Mail CMO Marketing Automation Platform 67

Lusha

JULY 21, 2024

Engage with MQLs on social media, through personalized website experiences, or even with direct mail. Email Marketing Software: Tools like Mailchimp and Constant Contact focus specifically on email marketing automation, allowing you to create beautiful, personalized email campaigns.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Lusha

JULY 17, 2024

It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. Personalized emails and direct mail: Use the account’s name, reference their industry or pain points, and offer solutions that resonate with their specific needs.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Adobe Experience Cloud Blog

DECEMBER 18, 2008

For many years marketers were limited to direct mail and events for lead generation. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. those who watched until the end) to distribute to sales reps.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Use Insider

NOVEMBER 13, 2024

That way, crucial data is constantly shared between your platforms to ensure you’re always basing your marketing efforts on up-to-date information. Marketing automation platforms , like Marketo, Drip, and Eloqua. Analytics platforms, like Google Analytics, Amplitude, and Mixpanel.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Martech

SEPTEMBER 22, 2021

The importance of each of these data management capabilities will depend on a particular organization’s business goals, and whether it has a significant mobile presence, direct mail budget or brick-and-mortar stores and/or agents. Increased marketing efficiency. Third-party systems integration.

Customer 138

Customer Marketing Automation Platform Direct Mail Analytics 138

Martech

APRIL 15, 2022

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. Click here to download! — to targeted accounts.

B2C 130

B2C Marketing Automation Platform Gen Z Whitepaper 130

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Neil Patel

NOVEMBER 10, 2020

Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail.

Direct Mail 145

Direct Mail Entertainment Email Marketing Communications 145

Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail. Promotional, persuasive: Aims to convince potential customers to buy.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 126

Marketing Automation Platform CRM Manufacturing B2C 126