Litmus

JUNE 1, 2021

To help organizations understand the best ways to put agility first in 2021, I turned to my industry colleagues to discuss what marketers should prioritize and the role they see agility playing. Marketers across the globe want to remain in control of their brand’s messaging and positioning while being prepared for all potential roadblocks.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Use Insider

NOVEMBER 13, 2024

These personalization capabilities make your emails as relevant as possible to each recipient, ensuring high open rates, more conversions, and a better ROI on your email marketing spend. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. those who watched until the end) to distribute to sales reps.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Neil Patel

NOVEMBER 10, 2020

Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail.

Direct Mail 145

Direct Mail Entertainment Email Marketing Communications 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 115

Marketing Automation Platform CRM Manufacturing B2C 115

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6

Direct Mail 59

Direct Mail Marketing Automation Platform Customer Education 59

Lusha

JUNE 11, 2024

Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Amid this information overload, two distinct approaches stand out: inbound marketing and outbound marketing. Channels Content marketing, SEO, social media, email: Organic and owned channels.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52