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In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketingautomationplatforms allow this to be done easily and in one place. In contrast, old firms are still sending generically targeted directmail.
Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. The old means of directmail and telemarketing gave way in the digital era to email marketing.
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