Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. For many years marketers were limited to direct mail and events for lead generation. Email marketing is a staple for us. Every marketer should have an email automation or marketing automation platform as a part of their toolkit.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

APRIL 11, 2016

20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. The role of the B2B marketer has shifted from supporting sales to owning a substantial portion of the buyer’s journey.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

JUNE 27, 2016

In ABM, since the focus is on a specific set of accounts, marketing efforts are outbound and personalized, tailoring specific content to those targets. Some examples include direct mail, database emails, and calling campaigns. Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

MARCH 14, 2016

Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. You can do this through a targeted email campaign or by asking sales to send personal invitations. How will you qualify referred leads?

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Lusha

JULY 17, 2024

It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Martech

APRIL 15, 2022

Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Click here to download!

B2C 130

B2C Marketing Automation Platform Gen Z Whitepaper 130

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail. Promotional, persuasive: Aims to convince potential customers to buy.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52