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Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to directmail—requires an in-depth understanding of your audience if you want to engage with them and stand out.
Polls are simple survey questionnaires that look like this: For example, through a poll, Tomoson found that nearly 60% of marketersplan to boost influencer marketing budgets. Consider this a prime piece of realestate in your marketing strategy. Similarly, you can use polls during your webinar.
According to a survey by Marketo, online leads generated from webinars were three times more likely to convert into sales than those generated through traditional methods like trade shows and directmail (36% vs 13%). “Buyers lists” are what realestate agents call their email lists and I think it’s brilliant!
In this new interview series, Payton chats with industry leaders in printing and mailing to uncover trends, challenges, and opportunities shaping the future of directmailmarketing. Episode 1 features Christiana Trenum of Planet DirectMail in Manassas, Virginia.
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