Adobe Experience Cloud Blog

MARCH 19, 2015

Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Cross-channel marketing campaigns.

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Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

DirectMail2.0

MAY 7, 2024

May 7, 2024 — Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! The acquisition of Who’s Mailing What! We’re currently building an AI and machine learning direct mail database, DM20.ai,

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Direct Mail Real Estate Finance Copywriting 52

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.).

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Direct Mail CRM Marketing Automation Platform Advertising 121

Adobe Experience Cloud Blog

JUNE 24, 2015

As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . The Truth About Targeting.

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Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

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Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

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B2C Marketing Automation Platform Gen Z Whitepaper 124

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

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Direct Mail Marketing Marketers Analytics 129

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

During the movie I realized that this movie should appeal to marketers as much as baseball fans. The story is about the 2002 Oakland Athletics from Major League Baseball and how they try to put together a player roster to compete at the same level as larger market teams such as the New York Yankees.

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Direct Mail Marketing Automation Platform Marketing Marketers 113

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

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Customer Marketing Automation Platform Direct Mail Analytics 136

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Click here to download! Product overview.

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Marketing Automation Platform CRM Direct Mail Price 126

Martech

MAY 9, 2023

Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

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Outbound Marketing Telemarketing B2C Direct Mail 115

Adobe Experience Cloud Blog

APRIL 11, 2016

This one stat signifies that B2B marketing has fundamentally changed over the past few years. 20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns.

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Thought Leadership Direct Mail Marketing Marketers 91

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Marketo Engage for marketing automation. For a deeper dive into how Insider works, visit our website or try the platform yourself.

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Customer Journey User-Generated eCommerce Marketing 52

Adobe Experience Cloud Blog

JUNE 27, 2016

With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. Inbound vs. Outbound.

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Thought Leadership Direct Mail Marketing Marketers 91

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

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Direct Mail Customer Acquisition Marketing Automation Platform CRM 123

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

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Direct Mail CRM Marketing Automation Platform Email Marketing 110

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

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Marketing Mix Direct Mail CMO Marketing Automation Platform 68

DirectMail2.0

DECEMBER 7, 2023

“It’s now 100% essential to combine digital with your direct mail. If you are not doing an omnichannel digital campaign with your direct mail, you are doing a disservice to your client,” explains Brad Kugler, CEO-Co-Founder of DirectMail2.0. You have to be on all channels. About DirectMail2.0 DirectMail2.0

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Direct Mail Marketing Automation Platform Promotion Advertising 52

Adobe Experience Cloud Blog

MARCH 14, 2016

Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. So, it should come as no surprise that many B2B marketers are following in the footsteps of companies like Uber who have successfully grown their businesses using referral programs.

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Thought Leadership CRM Direct Mail Marketing Automation Platform 91

DirectMail2.0

FEBRUARY 26, 2024

Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. She is the Senior Vice President of Sales and Marketing for DirectMail2.0. MarketEdge event.

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Direct Mail Education Whitepaper Management 52

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). So, whether you’re an ABM novice or a seasoned pro , buckle up – we’re about to embark on a journey to B2B marketing excellence.

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Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

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Thought Leadership Direct Mail PR Marketing Automation Platform 48

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

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Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Increasing Commoditization.

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Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. They receive enough spam and junk mail as it stands. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them.

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Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Neil Patel

NOVEMBER 10, 2020

Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail.

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Direct Mail Entertainment Email Marketing Communications 145

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6

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Direct Mail Marketing Automation Platform Customer Education 59

Lusha

JUNE 11, 2024

Consumers are bombarded with information, so choosing the right marketing strategy is paramount for businesses aiming to thrive. Amid this information overload, two distinct approaches stand out: inbound marketing and outbound marketing. While some may be interested, others might find it disruptive or irrelevant.

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Outbound Marketing Inbound Marketing Direct Mail eBook 52