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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Pure play GenAI companies have all the makings of an asset bubble: Lots of money going in and no clear path to profitability.

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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

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Boost Your Business with Effective Email Marketing ROI Strategies

Vertical Response

Understanding this helps you make smarter decisions and boost profitability. Implementing strategies such as personalization, automation, and A/B testing can significantly enhance email marketing performance and profitability. Email marketing ROI is crucial for evaluating the success of your campaigns. Are your efforts paying off?

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Meet the Mailers: Nonprofit Fundraising Direct Mail

Whos Mailing What

In this episode, I talked with Altus Marketing about how the company works with non-profit organizations to reach audiences with direct mail.

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Meet the Mailers: Nonprofit Fundraising Direct Mail

Whos Mailing What

In this episode, I talked with Altus Marketing about how the company works with non-profit organizations to reach audiences with direct mail.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot Marketing

Some churches and universities qualify as nonprofit organizations as they don’t keep a profit — any money received is spent on its cause or on maintaining the organization itself. Non-exempt organizations can still raise money, but their donors won’t be able to write off their donations as a tax deduction. In-Kind Donations.