Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketing 96

Martech

APRIL 25, 2022

Regardless of which ABM platform you choose, it’s clear there are incredible opportunities for ABM marketers in CTV. “Now that TV can be treated as a performance marketing channel, it’s a no-brainer.” ” Account-based marketing: A snapshot. What it is. — to targeted accounts.

Direct Mail 110

Direct Mail Customer Acquisition User-Generated B2C 110

Businesses Grow

OCTOBER 23, 2023

Many case studies show increasing the marketing budget in recessionary times can change a company’s fortunes for years to come. Brand marketing versus performance marketing There are two different kinds of marketing expenditures, and budget discussions get cloudy if we don’t clearly differentiate our marketing spend and the goals.

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers?

CMO 59

CMO Direct Mail Thought Leadership Advertisers 59

Rock Content

JANUARY 28, 2019

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. Layer #1: Identify Targeted Accounts.

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Direct Mail Whitepaper Fashion Traditional Marketing 49

Exposure Ninja

AUGUST 11, 2023

Important Marketing Terms Along the way, and within this guide, you’ll learn many marketing terms that you’ll need to commit to memory, including: Marketing channel — what you use to get your message out, for example, direct mailing, social media, or email.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Rock Content

SEPTEMBER 18, 2017

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. Outbound marketing was more popular before digital marketing, though it still has its place.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45