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Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performingmarketing.
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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.
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