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Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, directmail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.
Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, directmail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.
Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age. These methods include print advertising, broadcast advertising and directmailmarketing. Most toss directmail directly into the recycling bin.
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