Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. Direct mail and cold calling made up the majority of targeted interactions, and marketers passed all new leads to Sales for follow-up.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Hubspot Marketing

SEPTEMBER 9, 2024

Do Direct Mail (But Do It Properly) 9. This tactic also works with templates, calculators, whitepapers, or original survey data. Do Direct Mail (But Do It Properly) Background As advertising moved to the internet, direct mail (AKA snail mail) became underutilized.

Direct Mail 97

Direct Mail Non-Profit Marketing Marketers 97

Adobe Experience Cloud Blog

MARCH 25, 2010

The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. With this process in place, by the time the “expensive” sales rep gets the lead, it has been qualified by both marketing and by inside sales and the vast majority should be worth the sales rep’s time. Learn More.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Adobe Experience Cloud Blog

MARCH 30, 2016

Making this a reality involves ensuring that you have the right strategy in place and dollars to back it up. Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. Point-to-Point Engagement?

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

InTouch Marketing

JANUARY 31, 2024

These methods include print advertising, broadcast advertising and direct mail marketing. Print advertising involves placing ads in newspapers, magazines, brochures and other physical publications, while broadcast advertising includes commercials on television and radio. Most toss direct mail directly into the recycling bin.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

FEBRUARY 20, 2019

Think white paper, think infographic—think the many assets that form a solid content foundation. Giving a tangible gift by way of a direct mail kit is a great strategy that connects you directly with your audience. And if you’re going to go non-traditional—why not think a little further outside the box?

Whitepaper 49

Whitepaper Direct Mail Traditional Marketing Event Marketing 49

OnPassive Marketing

OCTOBER 1, 2022

Some examples of traditional marketing include print ads, television commercials, radio ads, and direct mail. Paid ads can be placed on search engines, social media, websites, and other online platforms. This type of marketing is often more cost-effective and can be just as effective as traditional marketing, if not more so.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Lead vs. demand generation: Use both to drive growth.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Lusha

DECEMBER 9, 2024

Direct Mail: A personalized letter or package can help you stand out from the crowd. Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. Show that you’ve done your research and understand their challenges.

Communications 52

Communications CRM Direct Mail Whitepaper 52

DirectMail2.0

FEBRUARY 26, 2024

Julie has been there six times, so I was in second place, so I was a little upset about that. our sole purpose here in this organization is to make direct mail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make direct mail the most effective form of marketing.

Direct Mail 52

Direct Mail Education Whitepaper Management 52

Customers.ai

MARCH 15, 2024

While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail. Your website visitor data.

CRM 72

CRM Direct Mail Outbound Marketing Whitepaper 72

Duct Tape Marketing

JUNE 29, 2017

The more places you can do this, the more visibility and traffic you will get. All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. Your content isn’t at the risk of any other business model besides your own. Create a lead magnet.

Whitepaper 74

Whitepaper Education Manufacturing eBook 74

Rock Content

JANUARY 28, 2019

If you have several high-level pieces that can be repurposed into different formats , such as a whitepaper, a presentation deck, or even a webinar, you are in a great place to begin. Marketing duties at this point might include hosting a webinar, sending targeted email blasts, or even creating a direct mail piece.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

CXL

JUNE 2, 2022

Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. mutual connections, education, places you’ve lived or visited). These are what ultimately will move deals forward.

Customer 82

Customer Direct Mail Marketing Marketers 82

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Exposure Ninja

SEPTEMBER 18, 2023

If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing. Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. There are often rules to follow, which vary from place to place.

PR 52

PR Copywriting Marketing Marketers 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Their tantalising mix of blog posts and whitepapers has clients buzzing around like bees on a honey mission.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lusha

NOVEMBER 11, 2024

Customer Relationship Management (CRM) Software: Your Sales Hub A CRM system is the central place for managing your sales pipeline. These tools can include: Content libraries are a central place for all your sales materials, such as case studies, product brochures, and presentation slides.

CRM 52

CRM Whitepaper User-Generated Non-Profit 52

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

Neil Patel

JULY 28, 2021

If you’ve got questions about outbound, then you’ve come to the right place. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound. For example, they visit your website, read an ebook, or download a white paper. Outbound Marketing Strategy Number #2: Direct Mail.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Lusha

APRIL 18, 2021

Wrote viral thought-leadership content which was distributed through email, direct mail, and social media by sales teams. How they fixed it: Thomson Reuters took 500 accounts that matched their ideal customer profile and placed them into three tiers. Each tier had an event marketing component offered to help scale the program.

Whitepaper 52

Whitepaper CRM Marketing Marketers 52

Kevin Indig

AUGUST 7, 2023

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. 📖 Context: There isn’t just one place for your audience.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Adobe Experience Cloud Blog

JUNE 24, 2009

     Direct mail may not be dead.   Of course this presentation talked about incentives and email programs, but surprisingly it also talked about direct mail.   With many marketers solely focusing on email, direct mail now has the ability to stand out.     5.

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52

Duct Tape Marketing

OCTOBER 17, 2018

A lot of times when I go to work with a company, one of the first places I look at is their sales process or what happens when the phone rings. I think those are still both direct mail particularly in the print category. Two weeks is just criminal, that’s a dead lead.

Non-Profit 71

Non-Profit Direct Mail Marketing Marketers 71

Adobe Experience Cloud Blog

MARCH 14, 2013

Three people were involved in the deal: Person A attended Tradeshow 1 and Seminar 2, Person B attended Tradeshow 1 only, and Person C was sent Direct Mail 1 and clicked to the website. In this scenario, you might give $50K credit to Tradeshow 1, $25K to Seminar 2, and $25K to Direct Mail 1. Promotion/ advertising.

Non-Profit 134

Non-Profit Direct Mail Marketing Mix Marketing 134

Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail. Paid advertising, cold calling, direct mail: Paid and earned channels.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52

Backlinko

MAY 14, 2024

Like white papers and case studies. The more places your content appears, the more likely it is to be seen, shared, and linked to— boosting your SEO and brand authority. For example: If you target Gen Z or millennials, meet them where they spend their time. Nearly 85% of Instagram’s audience is under 45.

PR 113

PR Customer loyalty User-Generated SEO 113