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5 Steps for the Most Effective Direct Mail Campaigns

DirectMail2.0

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

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Von Restorff Effect in Direct Mail Marketing

DirectMail2.0

Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. Let’s dive into what this means and how it can be a game-changer for your direct mail marketing. Interactive Elements Direct mail is tangible.

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USPS 2025 Postage Promotions

DirectMail2.0

The United States Postal Service (USPS) offers mailers opportunities to reduce postage costs while enhancing customer engagement through innovative mail piece designs and technologies. Below is an overview of each promotion, including discounts, registration periods, promotion periods, and mail piece requirements.

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How to Make Marketing Mail Memorable

DirectMail2.0

Marketing mail often faces tough competition for attention, arriving alongside bills, flyers, and generic promotions. However, with the right approach, marketing mail can stand out, spark inspiration, and achieve significantly better response rates.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I’m lucky if I open maybe ten percent of them — including anything promotional. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Every letter in my direct mail campaign focused on meeting one of these goals.

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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!