Remove Direct Mail Remove Video Marketing Remove Whitepaper
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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?),

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Current trends in marketing and data have deep roots

Martech

That means digital content, of course, not personalized direct mail. Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. ” Winterberry (registration required).

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Content Marketing-driven Lead Generation Ideas

Scoop.it!

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. Video marketing provides marketers with an extremely shareable medium to reach their audiences. Offer downloadable digital content. Free trials.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And attract new and existing customers.

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