Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Please click the button below to download the full e-book.

Whitepaper 98

Whitepaper Food Marketers Marketing 98

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98

Promotion Marketers Marketing Advertising 98

OnDemand CMO

AUGUST 12, 2022

To begin leveraging your content, take a look at your existing content — everything on your website, your direct marketing emails, your blog posts, social media posts, and more can be reused in some fashion. Next, Take Stock of What You Have. Sometimes we assume that everyone online has already read our content.

eBook 52

eBook Fashion CMO Energy 52

Duct Tape Marketing

JUNE 1, 2017

Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. That’s all great stuff.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Litmus

MARCH 8, 2016

Cara Olson , Director of Direct Marketing and eCRM, DEG, predicts…. Only smart, innovative, and highly dynamic emails will drive interaction, and generic blasts will get weeded out of the subscribers’ priorities, if not outright emotionally junked. >> Click to Tweet Simms’ Prediction.

Email Marketing 67

Email Marketing User-Generated Marketers Marketing 67

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Rock Content

MARCH 4, 2020

You can also market to a very broad audience through internet ads or sponsored posts on Facebook and Instagram. No matter who your target demographic is, you are sure to find them through Digital Marketing. Sometimes influencers need the support of sponsors, and to help them, users will often follow the links they provide.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Customers.ai

OCTOBER 1, 2024

Without a tempting offer, a direct marketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. Instead, you’re asking them to buy a specific product.

Marketers 52

Marketers Marketing Advertising Advertisers 52