Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

JANUARY 24, 2013

. @ Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech. Write case studies, eBooks, white papers, etc.

PR 112

PR Whitepaper CMO Marketers 112

Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Please click the button below to download the full e-book.

Whitepaper 98

Whitepaper Food Marketers Marketing 98

Duct Tape Marketing

JUNE 1, 2017

Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. That’s all great stuff.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52