Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Relationship marketing that champions your customers and marketing partners.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Backlinko

DECEMBER 6, 2024

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. Have visitors provide an email when they download them.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Martech

APRIL 5, 2023

Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way.

Health 122

Health Inbound Marketing Copywriting Education 122

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 97

CMO Event Marketing Education Place 97

Businesses Grow

JANUARY 19, 2023

So, in the book, I give a great case study of Gatorade versus Powerade and talk about how these two brands are so different in terms of brand marketing versus direct marketing or maybe performance marketing, which is a lot more measurable. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Gen Z 74

Gen Z Health Marketing Marketers 74

Businesses Grow

APRIL 24, 2023

One is direct marketing. That’s called direct marketing, or sometimes performance marketing that is tied to certain short-term sales goals. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world.

Marketing 132

Marketing Marketers Branding Direct Marketing 132

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52