Martech

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

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Health Inbound Marketing Copywriting Education 122

Backlinko

DECEMBER 6, 2024

Remember the 1% of ToFu website visitors who opted in to email so they could download the free cheat sheet? This referral mechanism helps expand their user base without direct marketing costs. How to Create a Marketing Funnel The concept of a marketing funnel with different stages may seem pretty simple.

Customer Journey 85

Customer Journey User-Generated Marketers Marketing 85

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In fact, 41% of marketers say that email is their most effective marketing channel.

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Law Transform Marketing Mix Marketing Strategy 111

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. Business email address Subscribe Processing.

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CMO Event Marketing Education Place 98