Direct Marketing Email Marketing Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 11, 2015
It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Use Website Data to Validate Email Segmentation.
Adobe Experience Cloud Blog
JULY 7, 2010
For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. What do you tell marketers when you hear this?
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Marketing Insider Group
JANUARY 4, 2021
The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Content marketing drives many benefits for your brand. So, what do you need to leverage content marketing? There Is No One Size Fits All.
Adobe Experience Cloud Blog
AUGUST 13, 2018
Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.
CXL
MAY 27, 2022
A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.
Adobe Experience Cloud Blog
DECEMBER 9, 2014
as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. But I think we’re moving into a post-direct marketing world where we can’t measure ROI. He was hired by Yahoo!
Adobe Experience Cloud Blog
MAY 6, 2016
Be personal – The rule here is the same for any direct marketing: don’t just send a mass “we miss you and want you back” email. When it comes to writing the perfect reactivation campaign subject lines, here are a few best practices to follow: Be different and unexpected.
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