Hubspot Marketing

AUGUST 29, 2024

But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing. Here’s why — and how you can get started today.

Gen Z 102

Gen Z Transform Direct Mail Outbound Marketing 102

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Businesses Grow

MARCH 27, 2023

There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Marketers Marketing 145

Neil Patel

SEPTEMBER 21, 2021

Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option?

Gen Z 134

Gen Z Customer eCommerce Retail 134

Businesses Grow

JANUARY 19, 2023

It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. 51% — and the average for every other generation is 24%. ” And I didn’t mean to dwell on just Gen Z. It haunted me.

Gen Z 73

Gen Z Health Marketers Marketing 73

Vertical Response

JUNE 23, 2024

For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic. It’s like putting together a puzzle; each piece of data brings you closer to a complete picture of your ideal customer.

Gen Z 75

Gen Z Customer Acquisition Market Research Analytics 75

CXL

MAY 27, 2022

may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population. Use direct marketing to continue the conversation. While traditional media efforts (press releases, magazine write-ups, etc.)

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89