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How brands like Klarna and Mars are using AI in marketing operations

Martech

AI also played a key role in personalizing the “Clustomers” messaging across global markets. The company plans to leverage Persado’s AI for direct marketing in personal banking, home lending, wealth management and digital advertising, reaching millions with personalized messaging.

Branding 117
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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. billion mobile daily active users on average.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.