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The 20 Best Marketing Conferences In 2013

Marketing Insider Group

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Then came Google and social media, giving rise to inbound marketing platforms like HubSpot. Now, we’re entering a new and highly disruptive cycle, this time driven by AI.

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3 ways to drive sales with email by ZeroBounce

Martech

But could you benefit more from inbound tactics instead? Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way.

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3 Tips to Stop Leads from Falling Through the Cracks

Adobe Experience Cloud Blog

Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. Communicate with leads in time.

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B2B Marketing Predictions For 2011

Marketing Insider Group

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. One thing that’s not going to go away even in 2011 is the email marketing efforts.