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In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Then came Google and social media, giving rise to inboundmarketing platforms like HubSpot. So how do you pivot your marketing strategy?
In many ways, Social Media is simply another proof point of the power of customer-driven, inboundmarketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional directmarketing vs. newer inbound techniques like search. Engage employees.
In many ways, Social Media is simply another proof point of the power of customer-driven, inboundmarketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional directmarketing vs. newer inbound techniques like search. Engage employees.
Too many marketers and business executives still question the value of social media (mostly in private). Inboundmarketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. One thing that’s not going to go away even in 2011 is the email marketing efforts.
Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, directmarketing and paid advertising. Let’s get started!
But, before you kill “outbound marketing” in your budget, marketingplan and small business execution, think about the function it plays in each strategy. I contend that outbound marketing is just like the electricity and water that power the daily routines of your business.
Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot , a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found&# on the internet. 5000 2006-2010), a leading self-service directmarketing provider to over 100,000 small businesses.
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