article thumbnail

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. Adapt to Changing Needs: With the rise of certain priorities like shopper and multicultural marketing, Agencies should reevaluate their offerings in relation to the market and invest in tailored services that align with growing priorities.

article thumbnail

Data privacy legislation: what display advertisers need to know

Bannerflow

Seen by many as an extension of GDPR, the ePrivacy Regulation will apply to any business providing any form of online communication service, using online tracking technologies, or engaging in electronic direct marketing. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data privacy legislation: what display advertisers need to know

Bannerflow

Seen by many as an extension of GDPR, the ePrivacy Regulation will apply to any business providing any form of online communication service, using online tracking technologies, or engaging in electronic direct marketing. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

article thumbnail

Data privacy legislation: what display advertisers need to know

Bannerflow

Seen by many as an extension of GDPR, the ePrivacy Regulation will apply to any business providing any form of online communication service, using online tracking technologies, or engaging in electronic direct marketing. It’s not yet known to what extent ePrivacy will impact data-driven marketing.