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Is it time to clean out your martech stack?

Martech

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. Ultimately, following this process will help connect the dots between corporate direction, marketing and technology.

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10 B2B SEO Statistics

Backlinko

Tactic Share of B2B Marketers Social Media 46% Email 40% Paid Search 30% In-Person / Live Events 30% Direct Mail 28% Video 27% Interactive Content 26% Influencer Marketing 25% Virtual Events 23% Account-Based Marketing (ABM) 22% Site Content 21% Podcasts 18% SEO 17% Converged TV 14% 67.6%

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Is Social Media Worth It in 2024?

Marketing Insider Group

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

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Marketing Tactics to Promote Your Business

DIY Marketers

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Influencer Marketing.

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How To Learn Digital Marketing Skills

Exposure Ninja

Free Influencer Marketing Courses. Influencer marketing is among the newest digital marketing strategies and it has proven to be incredibly successful for many leading brands and startups alike. These free courses will help you get started and really gain the most value from your influencer campaigns.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Use direct marketing to continue the conversation. Avoid taking a “spray and pray” approach.

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9 Ultra-Effective Ways to Generate Leads in 2023

TechWyse

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. You need to change how you generate leads.