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Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results. Understanding Email Marketing Email marketing serves as a directmarketing channel. Effective email marketing metrics include engagement rates and subscriber retention.
These goals should also relate to at least one of the following keyperformanceindicators (KPIs) and their subsequent metrics, which you can track when you launch your campaign. When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. Directmarketing.
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