Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. Track a unified goal.

CMO 127

CMO Traditional Marketing Communications Marketing 127

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 111

Content Marketing Law Marketing Marketers 111

Vertical Response

NOVEMBER 20, 2024

Understanding Email Marketing Email marketing serves as a direct marketing channel. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Under the CAN-SPAM Act, marketers must provide a clear opt-out mechanism in their emails.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. There are even opportunities to collect zero-party data, which is self-reported.

Law 110

Law Transform Marketing Mix Marketing Strategy 110

Litmus

JULY 21, 2021

You should also meticulously uphold the standards of your policies when it comes to your data in accordance with your local data protection laws. Differentiate between transactional and direct marketing. Segment your supporters. And the easier it is to do that, the quicker you can fix the problem and kickstart the journey again.

Non-Profit 108

Non-Profit Law eCommerce Email Marketing 108

illumin

MARCH 5, 2024

The GPDR is a regulation that harmonizes data privacy laws across the European Union and enhances the protection of all its residents with respect to their personal data. Eventually, they will have to pivot towards cookieless solutions and therefore, the need to be proactive about cookieless mobile marketing is necessary now more than ever.

Advertising 98

Advertising Advertisers Transform Law 98

Bannerflow

MARCH 12, 2020

The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising 89

Advertising Advertisers Law Communications 89