article thumbnail

The Next Era of Marketing: Hear from Seth Godin

Adobe Experience Cloud Blog

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. What marketers have to understand is that mass marketing was a brilliant and important way of supporting mass manufacturing.

CMO 134
article thumbnail

CMO Spotlight | Ami Badani - Arm

Set Up

During her time at Nvidia , a computer manufacturing company, Badani fell in love with their philosophy to use their ecosystem to their advantage. She really appreciated that Nvidia did not do much direct marketing because their partners were such strong advocates for the company. Q4 | Tell us about an impactful campaign.

CMO 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Get a Mac by Apple This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple).

article thumbnail

Technologies that Connect Printers to Revenue and Customers to Results

DirectMail2.0

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

article thumbnail

Marketing And The Internet Of Things

Marketing Insider Group

There’s still plenty of scope for growth for entrepreneurs and manufacturers here. As the IoT continues to grow, we as marketers need to identify the opportunities that arise and take maximum advantage of them. So far the direct marketing opportunities in smart speakers and digital assistants have been fairly limited.

article thumbnail

B2B Marketing Communications: Thought Leadership with Dianna Huff

Adobe Experience Cloud Blog

I am a B2B marketing communications consultant and copywriter — I specialize in helping companies achieve better results with online marketing, including Websites, SEO, email marketing, e-newsletters, landing pages, etc. I had also always worked in a manufacturing environment, even in college.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.