Duct Tape Marketing

JANUARY 28, 2013

Sometimes marketers shy away from competition and product innovators always want to believe that nobody else has ever conceived what they’ve dreamed up. If your market research shows that there are already a handful of competitors you might decide to give up. To that I say nonsense.

Product 78

Product Market Research Direct Marketing Target Market 78

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Direct Marketing. Another type of customer marketing is direct marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

DirectMail2.0

APRIL 24, 2024

Ancient Origins: Papyrus and Wax Tablets The roots of direct mail marketing can be traced back to ancient civilizations where messages were disseminated through handwritten scrolls and tablets. These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

DIY Marketers

JANUARY 5, 2023

When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your market research. I call this the pay to play strategy.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

SocialPilot

MARCH 12, 2024

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Key Takeaways: Collate market research with personalized results to drive individual value home Crowdsourcing can reap amazing benefits Collaborate with big brands to maximize the scope of marketing 11.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Neil Patel

DECEMBER 23, 2022

Once the target market(s) is/are identified, you can develop messages and offerings that you’ll tailor. With your messaging decided, you can start reaching customers through various channels, including advertising, public relations, and direct marketing. Let’s use its 2020 marketing strategy as an example.

Marketers 72

Marketers Marketing Market Segmentation Target Market 72

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

DIY Marketers

APRIL 23, 2023

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. It’s knowing what you’re going to put out into the world.

CRM 60

CRM Marketers Marketing User-Generated 60