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Building on the existing capabilities of Oracle Fusion Marketing and Oracle Fusion Sales , Guided Campaigns directsmarketers through a step-by-step process to generate automatically qualified leads and deliver them to sales as conversation-ready opportunities. Guided Campaigns. ” GenAI for custom service.
Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., directmarketing, sales calls and web visits). Algorithms can describe product offerings in various ways depending on the audience. (The
Additionally, by tailoring messages to specific segments, businesses can create a more personal connection with their customers, improving customer satisfaction and loyalty while building their customer base. You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.
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