Adobe Experience Cloud Blog

JUNE 27, 2016

Just like sharks, marketers employing an account-based marketing approach use different signals to identify their targets and directly market to them. Whereas, ABM marketers may prioritize meetings, average selling prices (ASPs), win rate, velocity, and account penetration metrics.

Thought Leadership 91

Thought Leadership Direct Mail Marketers Marketing 91

CXL

MAY 27, 2022

After entering a domain and viewing the list of top 100 backlinks, a simple CTA banner directs users to Ahref’s pricing page for those who need access to the full list. Use this data to score leads in your marketing automation platform, and qualify high-intent leads (e.g., Avoid taking a “spray and pray” approach.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

DECEMBER 11, 2019

It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. So WhatsApp is coming up, Instagram is coming up, iMessage is coming up, Google RCFs and also the cross carrier messaging initiative that’s coming up. It’s all free.

Marketers 60

Marketers Marketing Communications User-Generated 60

DirectMail2.0

FEBRUARY 26, 2024

It makes sense in that, yes, you have to have the right customers who get it, or who want to get it, or have a really – or making an investment in investing in their response rates and more targeted direct marketing campaigns. When you layer platform A onto a direct mail campaign, you say, “Okay. No more spray and pray.

Direct Mail 52

Direct Mail Education Whitepaper Management 52