Direct Marketing, Marketing Plan and Non-Profit

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

JANUARY 5, 2023

When I did a quick search to see how many businesses and marketers are measuring their marketing, I didn’t find anything. What I found instead is how small business owners deal with marketing. More than half of all business owners don’t have a marketing plan. Nearly 30% don’t have marketing goals.

Non-Profit

Non-Profit Marketers Marketing User-Generated

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. at its peak in 2020.

Advertising

Advertising Advertisers Retail Shoppers

Marketing Pro Pulse

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

Stats roundup: the impact of Covid-19 on marketing & advertising

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