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Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional directmarketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.
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Duct tape marketing being one of the defining books, my opinion that show you the how to, and the marketingplans, the strategy, like here's what you do. What I didn't find is many books focusing on the milliseconds of marketing, the cognitive behavior that happens from the prospect's standpoint. And we need that.
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