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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. How do you get started? Set your goals and high-level strategy.

CMO 121
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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 118
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Is Social Media Worth It in 2024?

Marketing Insider Group

However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience. As you market your company, understanding social media’s value and potential pitfalls is crucial. This belief results in the question: Is social media worth it?

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2021 B2B Marketing Trends That Will Grow Your Business

Marketing Insider Group

B2B Marketers love to talk about acquiring new customers. But the bottom line is that Retention Marketing might be a better place to start in 2021. However, consumers are now using voice searches to play favorite songs, ask questions and get directions. Especially if budgets are limited. Onboarding & Education.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Using the tool for your marketing plan and business goals is simple: Enter your target keyword and scroll to the bottom. It’s direct, to the point, and it isn’t one bit confusing. This direct marketing tactic may not win an award for creative media marketing – but it gets the job done.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.