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2021 B2B Marketing Trends That Will Grow Your Business

Marketing Insider Group

Retention marketing can increase both the amount of time a customer continues buying from you, as well as how much they buy. We want to sell more products and services to existing customers and also at higher prices and profit. B2B Marketers love to talk about acquiring new customers. We often call this cross-sell and upsell.

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Behind The Press: Planet Direct Mail

DirectMail2.0

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

But, before you kill “outbound marketing” in your budget, marketing plan and small business execution, think about the function it plays in each strategy. I contend that outbound marketing is just like the electricity and water that power the daily routines of your business.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Try to outdo their persuasion – whether they’re focusing on price or are using a testimonial from an industry influencer. Using the tool for your marketing plan and business goals is simple: Enter your target keyword and scroll to the bottom. It’s direct, to the point, and it isn’t one bit confusing.

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Marketing Tactics to Promote Your Business

DIY Marketers

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

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Differentiated Marketing: Comprehensive Guide

Neil Patel

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? Once the target market(s) is/are identified, you can develop messages and offerings that you’ll tailor.

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Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

Use Insider

It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price. Coupons can be an effective marketing strategy when used strategically. Is coupon a direct marketing?