Direct Marketing, Marketing Strategy and PR

Direct Marketing

Marketing Strategy

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO

CMO Traditional Marketing Communications Marketers

Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing

Direct Marketing Transform Direct Mail Telemarketing

Join 143,000+

Insiders

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Webinars

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Unlocking the Power of Martech for the Non-Technical Marketing Leader

MORE WEBINARS

Trending Sources

16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook

eBook Marketing Strategy Whitepaper PR

Webinars

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Unlocking the Power of Martech for the Non-Technical Marketing Leader

MORE WEBINARS

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. We also see an increased need for shopper marketing rising from 5% to 15%. This period saw a surge in PR needs as brands navigated these complexities, aiming to align with consumer values while mitigating risks.

Shopper Market

Shopper Market PR Shoppers Transform

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

PR Whitepaper CMO Marketers

What Are The Different Types Of Brand Marketing In 2022

OnPassive Marketing

AUGUST 20, 2022

Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand. Each type of brand marketing has its benefits and drawbacks.

Branding

Branding Direct Mail Social Media Marketing CRM

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile

Automobile Marketers Marketing Social Media Marketing

The Ultimate Guide to Integrated Marketing

Hubspot Marketing

OCTOBER 28, 2019

When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing. Email marketing. Digital marketing (e.g. Personal selling.

Marketers

Marketers Marketing Key Performance Indicator Traditional Marketing

Optimized Is the New Integrated

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

PR SEO Education Advertisers

How To Learn Digital Marketing Skills

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. According to recent statistics : 70% of marketers invested in SEO in 2021. b i llion in 2023.

Digital Marketing

Digital Marketing Copywriting eBook Marketers

Is a Marketing Degree Worth it in 2023?

Digital Marketer

JANUARY 16, 2023

Digital Marketing Manager – A role for experienced marketers that involves running campaigns and coordinating marketing associates. Senior Marketing Coordinator – A department management level role. Responsible for overall marketing strategy and departmental performance.

Education

Education Marketers Marketing Communications

How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ).

Digital Marketing

Digital Marketing Marketing Strategy Content Marketing PR

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Whitepaper Direct Mail Marketers Marketing

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertisers

Advertisers Advertising Retail Shoppers

Marketing Pro Pulse

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Direct Marketing: What it is and 5 direct message marketing examples

Webinars

Trending Sources

16 Must-Read B2B Marketing Strategy Ebooks

Webinars

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Top 50 B2B Marketing Influencers On Twitter

What Are The Different Types Of Brand Marketing In 2022

10+ Examples of Awesome Integrated Marketing Campaigns

The Ultimate Guide to Integrated Marketing

Optimized Is the New Integrated

How To Learn Digital Marketing Skills

Is a Marketing Degree Worth it in 2023?

How Content Marketing Can Save Your Digital Marketing Strategy

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

Stats roundup: the impact of Covid-19 on marketing & advertising

Stay Connected