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When it comes to developing growth marketingstrategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketingstrategies are not cookie cutter. You have to think lean and mean.
In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. 62% of the most successful #content marketers have a documented strategy via @cmicontent. Content marketing is the opportunity to make everything we do better. Click To Tweet.
MARKETING AUTOMATION. Goal : Automate and scale your marketingstrategies. Tech Solution: Marketing automation. In short, marketing automation enables you to succeed with every other technology on this list. DirectMarketing News reports that only 17% of marketers are updating data in real time.
Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketingstrategy, and demand generation expertise.
If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketingstrategy. The GDPR and DirectMarketing.
With a tactical understanding of two different marketingstrategies: demand generation and lead generation. In this article, you’ll learn why each marketingstrategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Use thoughtleadership to spark conversation.
In fact, both species are critical to the ecosystem, just like most B2B organizations need an optimal mix of both broad-reaching and targeted strategies to achieve their different goals. Let’s take a look at three differences between sharks and whales, and how they can help guide your marketingstrategy: 1.
While you can certainly use digital marketing to reach your buyers, have you considering implementing traditional marketing methods to offer them a refreshing experience? Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions. Why is this so effective?
In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. The Content Marketing Imperative from Michael Brenner.
Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of directmarketing that attracts prospective customers and nurtures them to conversion. For instance, sharing thoughtleadership content on LinkedIn is an unparalleled B2B lead generation method.
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