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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. You have to think lean and mean.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. 62% of the most successful #content marketers have a documented strategy via @cmicontent. Content marketing is the opportunity to make everything we do better. Click To Tweet.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

MARKETING AUTOMATION. Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. In short, marketing automation enables you to succeed with every other technology on this list. Direct Marketing News reports that only 17% of marketers are updating data in real time.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Use thought leadership to spark conversation.

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Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Adobe Experience Cloud Blog

In fact, both species are critical to the ecosystem, just like most B2B organizations need an optimal mix of both broad-reaching and targeted strategies to achieve their different goals. Let’s take a look at three differences between sharks and whales, and how they can help guide your marketing strategy: 1.