Businesses Grow

MARCH 27, 2023

There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Neil Patel

SEPTEMBER 21, 2021

Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option?

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Vertical Response

NOVEMBER 20, 2024

Understanding Email Marketing Email marketing serves as a direct marketing channel. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketing 64

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 111

Content Marketing Law Marketing Marketers 111

CXL

MAY 27, 2022

may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population. Use direct marketing to continue the conversation. Cater direct marketing to prospects who’ve already demonstrated interest and engaged with your demand generation content.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Use Insider

SEPTEMBER 15, 2023

Why you need to incorporate coupon marketing into your omnichannel customer journey Integrating coupon marketing into your omnichannel customer journey is a strategic move with many tangible benefits for marketers. However, their effectiveness depends on how well the coupons are integrated into the overall marketing plan.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. With applications like Instagram, Facebook, and Snapchat taking up hours in their days, companies have very much found a direct link to their lives. No matter who your target demographic is, you are sure to find them through Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52