Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020.

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 111

Content Marketing Law Marketing Marketers 111

CXL

MAY 27, 2022

After entering a domain and viewing the list of top 100 backlinks, a simple CTA banner directs users to Ahref’s pricing page for those who need access to the full list. may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Use Insider

SEPTEMBER 15, 2023

It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price. Coupons can be an effective marketing strategy when used strategically. Is coupon a direct marketing?

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. With applications like Instagram, Facebook, and Snapchat taking up hours in their days, companies have very much found a direct link to their lives. No matter who your target demographic is, you are sure to find them through Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Travel industry doubles digital ad spend since January 2021.

Advertising 52

Advertising Advertisers Retail Shoppers 52