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Alicia Arnold: Spotlight on the expert

Martech

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. Did you find that to be the case?

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Is it time to clean out your martech stack?

Martech

Here’s a visual of how this decision might flow across corporate strategy, marketing and technology: Translating corporate direction to marketing strategy As shown in the example above, connecting corporate direction, marketing solutions and technology helps align the organization’s focus, goals and execution.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Using AI to show marketing’s value Enter AI.

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Top 12 Digital Marketing Trends in 2023 You Should Know

Digital Marketer

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. Emails are highly targeted and personalized messages.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. JC Decaux revenue down 63% in Q2 2020.