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Is it time to clean out your martech stack?

Martech

For example, if your organization aims to expand market share with your current product offering, you might be inclined to implement a marketing strategy that uses competitive pricing and discounts to attract more customers. In this case, a dynamic pricing solution could be ideal. Define an identity resolution solution.

Price 49
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Alicia Arnold: Spotlight on the expert

Martech

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. Did you find that to be the case?

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Even when marketing does manage to attribute their efforts to sales, the attribution will inevitably be challenged. Pricing customer service. Overall market demand. direct marketing, sales calls and web visits). In both kinds of organizations, marketing has a place and can be greatly aided by new technologies.

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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Travel industry doubles digital ad spend since January 2021.