Litmus
JULY 21, 2021
Differentiate between transactional and direct marketing. It’s vital to make the distinction between transactional and marketing messaging for the purposes of email consent, data, and privacy. Start with the non-negotiable journeys. She’s currently the Email Marketing Manager at Filtered.
DIY Marketers
JANUARY 5, 2023
Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. So, no matter what marketing channel you’re measuring, you want to pay attention to how well you capture attention and drive engagement and action.
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DirectMail2.0
MARCH 26, 2025
Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)
Customers.ai
OCTOBER 1, 2024
Without a tempting offer, a direct marketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. The higher your ROAS, the better the campaign’s profitability.
Econsultancy
DECEMBER 13, 2021
Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. at its peak in 2020.
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