Direct Marketing, Performance Marketing and Personalized Marketing

Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Relevance and personal connection We all seek to feel understood as individuals.

Customer loyalty

Customer loyalty Personalized Marketing Customer Shoppers

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. How do you get started?

CMO

CMO Traditional Marketing Communications Marketing

Marketing Pro Pulse

Unlocking customer loyalty: 5 core motivations powering personalized marketing

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

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