Hubspot Marketing

NOVEMBER 15, 2024

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. Be informative and helpful.

Customer Journey 84

Customer Journey User-Generated Marketing Marketers 84

Martech

JUNE 24, 2024

A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone. In pilot tests, Persado’s AI-generated ad copy delivered click-through rates up to 450% higher than human-written equivalents.

Branding 120

Branding CMO Copywriting Marketing 120

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Dig deeper: How marketers can use cognitive biases to influence customer decisions 4.

Customer loyalty 113

Customer loyalty Personalized Marketing Customer Shoppers 113

Martech

APRIL 5, 2023

Even if you’re running a direct marketing campaign, you can still present your offers in an educational way. Instead of leading with a “buy now” approach, focus on the benefits of your products and services.

Health 120

Health Inbound Marketing Copywriting Education 120

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Businesses Grow

APRIL 24, 2023

One is direct marketing. They need to move more product, so they issue a coupon. That’s called direct marketing, or sometimes performance marketing that is tied to certain short-term sales goals. Brand marketing creates an expectation of certain feelings when you interact with this product.

Marketing 132

Marketing Marketers Branding Direct Marketing 132