Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Relevance and personal connection We all seek to feel understood as individuals.

Customer loyalty 112

Customer loyalty Personalized Marketing Customer Shoppers 112

Hubspot Marketing

NOVEMBER 15, 2024

Sales and marketing develop a deck together while sales and ramping up their efforts. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started?

CMO 127

CMO Traditional Marketing Communications Marketing 127

Marketing Insider Group

JUNE 23, 2020

We can also market these products and services more successfully because we can personalize marketing messages based on the data collected from each individual. So far the direct marketing opportunities in smart speakers and digital assistants have been fairly limited. Source: [link].

Manufacturing 111

Manufacturing Marketing Marketers Advertisers 111

illumin

MARCH 5, 2024

As a result, they can deliver personalized marketing that resonates with their target audience in the cookieless mobile space. Make use of cohorts: Advertisers can create and make use of cohorts (groups of users with shared characteristics) for effective cookieless mobile marketing.

Advertising 98

Advertising Advertisers Transform Law 98

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

DECEMBER 13, 2023

You know how much it costs to acquire a new customer via direct marketing or an intermediary, and you know how much lifetime value you can drive from repeat business. Email is a personal marketing medium; far more personal than social media, paid ads, or traditional media.

Email Marketing 109

Email Marketing Marketing Marketers Customer Acquisition 109