Remove Direct Marketing Remove Product Remove Shopper Market
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #4 | Shopper Market Triumph The demand for shopper marketing tripling over the years means there is a growing emphasis on enhancing the consumer purchasing experience at the point of sale.

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Which Agency Services Are Clients Using the Most?

Set Up

HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.” Direct Marketing/Email/CRM (This was more of a priority compared to other years. On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. are under 40 ( Statista ).

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