Remove Direct Marketing Remove Shopper Market Remove Shoppers
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #4 | Shopper Market Triumph The demand for shopper marketing tripling over the years means there is a growing emphasis on enhancing the consumer purchasing experience at the point of sale.

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Which Agency Services Are Clients Using the Most?

Set Up

Direct Marketing/Email/CRM (This was more of a priority compared to other years. On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Now that we are some years away, that is still a priority, but not as much.) What does this survey data mean for brands?

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