Direct Marketing, Shopper Market and User-Generated

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

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JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont.

Shopper Market

Shopper Market PR Shoppers Transform

Which Agency Services Are Clients Using the Most?

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APRIL 16, 2024

And the younger generations who are spending more happen to be into short form content. Platforms like TikTok, for example, have over 1 billion users and in 2022, of those users, 78.4% A report about TikTok users in the US in 2023 stated that “76 percent of users aged between 18 and 24 years were on TikTok.

Gen Z

Gen Z Millennials Shopper Market Shoppers

Marketing Pro Pulse

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Which Agency Services Are Clients Using the Most?

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