DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketers can learn to swap traditional product launch practices, such as press releases and events, for a series of customer interactions including market testing, social media involvement and sales momentum programs. The High-Tech Direct Marketing Handbook: 65 Tips on B2B Demand Generation. Offered by Moderandi Inc.,

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Adobe Experience Cloud Blog

MAY 11, 2010

Email Experience Council : The email marketing arm of the Direct Marketing Association provides best practices for email and digital marketing. Brush up on your email terminology, explore the latest research and whitepapers, or discover the most recent books on email marketing.

Whitepaper 70

Whitepaper Email Marketing Communications Direct Marketing 70

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. One of Galileo’s most important contributions to science was proving his theories through controlled experiments. Test the offer.

Whitepaper 117

Whitepaper Marketing Marketers Direct Marketing 117

Marketing Insider Group

JANUARY 24, 2013

. @ Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech. Write case studies, eBooks, white papers, etc.

PR 112

PR Whitepaper CMO Marketing 112

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Use direct marketing to continue the conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Martech

MARCH 22, 2022

Instead of, “We need a whitepaper” you should say, “We need to capture 100 qualified sales leads”. The experts that you hire should be able to figure out if that should come from a whitepaper, a business article, a video or a combination of all three of them.

Whitepaper 98

Whitepaper Food Marketing Marketers 98