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How small companies make a big splash with event content

Martech

” For larger-scale events, she always plans an ebook or a guide that will be used as gated content to capture leads. Now, instead of taking three months to create three ebooks and 20 blog posts, she can run one live event and generate half that content, which is more scalable, especially with a smaller team. Which is crazy!”

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Content Marketing-driven Lead Generation Ideas

Scoop.it!

One good tip from us is to use a nice cover for your ebook or case study. For instance, if you have an online shop and you want to grow your email list, you should focus on ecommerce lead magnets. If you are selling products online, you should consider creating content for navigational intent. Write more blogs.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. eCommerce Planning Kit. Sales Excel Templates. E-commerce stores come with many moving parts.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Blake Miller , Senior Director Product Marketing, Salesforce Segment your subscribers The first step to personalizing emails is segmenting your subscriber lists. One of the most common and effective automated emails from eCommerce brands is abandoned cart emails.

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From pixels to profits: How to sell digital products online

Unbounce

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Put simply, price testing is a process where you present different prices to the market in an effort to increase revenue and attract customers. For instance, ecommerce brands commonly use bundle pricing , where you create a discount for customers who buy an assortment of products in a single ordershoppers love a good bundle.

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