Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Think about a basic blog post that your team creates to educate readers on your product or service’s pros and cons. For example, let’s say you have an ebook you want more people to read.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hubspot Marketing

MAY 13, 2022

That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Offer free educational resources. Their only option should be to download the educational content.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Email sign-ups: Is there an uptick in newsletter subscriptions or downloads of your ebooks, indicating growing interest?

Customer Journey 132

Customer Journey Customer Energy Transform 132

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. There are takeaways, insights, and education at every turn. The most cardinal sin of content marketing is making it all about your brand. You aren’t the star of the show; your audience is.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

Whitepaper 145

Whitepaper eBook Education Price 145

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. In their mind, a well-educated prospect will come to them when it’s time to buy. If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand.

eBook 126

eBook User-Generated Education Whitepaper 126

Hubspot Marketing

MARCH 28, 2019

These are things like ebooks, free email courses, webinars, etc. This could be many things, but it usually looks like a long-form piece of content - an ebook, a webinar, a gated email course, a free tool, etc. Here are several different lead magnet ideas and formats : The ebook. The email course. There’s a mismatch there.

eBook 145

eBook Copywriting User-Generated Entertainment 145

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger: Downloaded an educational offer.

eBook 145

eBook CRM Marketers Marketing 145

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Market affiliate products.

Affiliate Marketing 144

Affiliate Marketing Copywriting eBook eCommerce 144

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Educational content is helpful content. Provide High-Quality Content.

Customer 144

Customer Whitepaper eBook Education 144

Rock Content

OCTOBER 30, 2020

As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard. The study questioned several digital marketers about the effectiveness of interactive content in customer education. This is what a Demand Metrics research shows.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. The first stage should be built around educating leads and building an expert image in your category. What was the result?

eBook 134

eBook Customer Journey User-Generated Marketers 134

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook. You can also pull key insights from your long-form content pieces and repost them on your social media channels.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. At this stage, customers are looking for continued education and support.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

MARCH 1, 2019

Continuing to educate yourself is key, especially in the always-changing landscape of marketing. This oftentimes involves getting educational, bylined articles published in third-party publications and/or getting mentioned by other contributors. For example, think of the content marketing funnel. Create Consistent On-site Content.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Rock Content

DECEMBER 12, 2023

Creating ebooks, whitepapers, infographics, and other resourceful content pieces has been a staple for marketers over the years. These assets are indispensable for generating leads, educating the audience, and achieving various KPIs. As an example, you can check out our interactive ebook: The Ultimate Guide for Interactive Content.

eBook 105

eBook Whitepaper Marketers Marketing 105

Hubspot Marketing

JANUARY 20, 2023

Training can come in the form of ebooks, blog posts, or webinars. Compile an ebook of relevant information. Estimated cost: $500 An ebook is another content marketing idea for generating leads. Look at ebooks that are impressive and take notes of what’s inspiring about them.

eBook 144

eBook CRM User-Generated Marketers 144

AWeber

DECEMBER 14, 2022

It can be anything – an ebook, an email series, or access to a webinar recording. These popular lead magnet examples are for you: Recipe ebook - Minimalist Baker. Minimalist Baker gives their subscribers a free ebook with their fan-favorite recipes for joining their email list. What’s a lead magnet?

eBook 103

eBook Shipping eCommerce Copywriting 103

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. Not only that, but they didn’t even realize they had a problem that needed solving.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Educate consumers on the value your product or service offers. Turn Case Studies into Ebooks. Your target audience should see themselves as the protagonist (hero) in your stories. Which one would you choose?

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Marketing Insider Group

JANUARY 3, 2023

A well-maintained blog drives traffic, generates leads and encourages conversion through education and expertise. Sharing marketing collateral educates your audience, demonstrates expertise and drives brand loyalty. Its educational nature is more convincing than basic advertising, and separates your company from competitors.

Whitepaper 94

Whitepaper eBook Education Entertainment 94

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. Collect data as you go—not all up front.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Martech

APRIL 18, 2024

Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Use cases : Research, education, potentially integrating into consumer products for language tasks. GlossAI.co : This platform helps you craft video shorts, ebooks, blog posts, and carousels from your long-form video content.

Price 139

Price User-Generated Education eBook 139

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Search Engine Land

JULY 26, 2024

Educational content that instructs and empowers customers to make active decisions. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Some examples of power content to experiment with include: Content that shows the human side of a brand.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Hubspot Marketing

JULY 22, 2018

ebooks, webinars, kits, etc.) So if a contact downloaded your ebook called 10 Tips for a Balanced Unicorn Diet , your "unicorn diet" workflow would be triggered, sending that contact other helpful content, like blog posts about unicorn dietary tips. 2) Blog Subscriber Welcome Workflow. 5) Lead Nurturing Workflow.

eBook 145

eBook Marketers Marketing Promotion 145

Rock Content

APRIL 25, 2024

Go educational with your content TOFU consumers are still in the discovery phase of their buyer’s journey, so educational content is especially effective. Helping prospective customers make informed decisions via content pieces that are more educational and helpful than sales-oriented is a great way to do this.

Content Marketing 104

Content Marketing Customer eBook Education 104

AWeber

MARCH 16, 2023

It is your job during this stage of the marketing funnel to demonstrate your value to prospects through free, educational content. When prospects sign up, they receive an ebook with a full week of workouts so they can test the program and see the value of it for themselves. Educational content about the history of coffee.

Email Marketing 117

Email Marketing Customer eBook Education 117

Marketing Insider Group

JULY 20, 2020

Years ago, prospective customers might have contacted a salesperson to ask questions or seek education about a product they were interested in before setting up a formal appointment or demonstration. Current content can be repurposed into other formats such as eBooks, guides, infographics, social media posts, and so on.

Inbound Marketing 110

Inbound Marketing Energy eBook Marketers 110

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160